APCOA officers using StreetLink to connect rough sleepers with local support in Ealing and Hounslow
July 1, 2025
APCOA officers using StreetLink to connect rough sleepers with local support in Ealing and Hounslow
From June 2025, APCOA Environmental Enforcement Officers (EEO’s) working in partnership with Ealing and Hounslow Councils will be able to help rough sleepers to connect with local support by using an app installed on their handheld devices.
The app creates a direct and efficient link between officers on the ground and the StreetLink platform which uses alerts from members of the public to connect rough sleepers with local support services. Officers will connect with StreetLink to pinpoint the exact location where a person has been seen sleeping rough and provide a brief description to help support teams recognise and assist the individual more effectively. The StreetLink platform first went live in September 2023 and processed over 52,000 alerts and successfully aided more than 6000 individuals across England and Wales in the first 8 months alone.
With EEO’s regularly monitoring the streets and parks of Ealing and Hounslow as part of their daily duties, they are ideally placed to very quickly notice any individuals who may need support.
Kim Challis, APCOA Regional Managing Director UK&I commented: “We are so pleased to be working in partnership with Ealing Council and Hounslow Council to support the work of StreetLink as part of our Environmental Enforcement contracts. Adding social value to the communities in which we work is an important part of our ethos as a business and we are delighted to support such an impactful initiative.”
Councillor Louise Brett, Cabinet Member for Safe and Genuinely Affordable Homes at Ealing Council said: “Helping those who are sleeping rough remains a top priority for Ealing Council, and we’re committed to doing everything we can to support them. By working with APCOA officers on the ground and making use of tools like the StreetLink app, we’re working smarter to ensure people aren’t overlooked and can be connected with local services quickly and effectively.”
Councillor Sue Sampson, Cabinet Member for Housing and Homelessness at Hounslow Council said: “In Hounslow, we believe no one should face the challenges of rough sleeping. Through our collaboration with APCOA and the use of the StreetLink platform, we are improving how quickly we can reach vulnerable people and ensure they get the care and support they need to move forward.”
